e-factor

Websites, domain names, blogs, Twitter, YouTube, LinkedIn, Facebook, Google Analytics, Bing, Remote Access, webinars, podcasts, CRM, remote accounting, webmail, Face Time, Skype, Skype Video and the list goes on…

There continues to be a huge focus on the state of the high-street correlating with a shift in the way we now act as consumers. Mary Portas in May 2011 was commissioned by David Cameron to lead an independent review of the High Street. Irrespective of whether you agree with the findings or its proposed solutions we know that no business is immune to what we are witnessing; the way we do business and the way we engage customers is evolving and it is time to embrace this change rather than ignore it.

Christmas seems such a long time ago and before we know it, the next one will be here. As trade gets tougher on the high street, we may well be seeing the Christmas sales again in nine months’ time.

Traditionally this is the one time of year we reminisce on the good times over the last twelve months. Ah well, swiftly moving on.

One thing is for certain, if you continue to do what you’ve always done, you’ll continue to get what you’ve always got. That’s great if things are just the way you want them, which is not normally the case. But for many, they shy away from change and the fear of stepping out of their comfort zone, only to wonder why things are still the same when they look back at the year that was. Granted, not everything is under your control or subject to your influence, which gives you more reason to focus on what you can change.

In business you need an element of luck, but the way that you work on your business may be the difference between earning a living or exceeding all expectations. This is more relevant when times are tough.