e-factor

For many people the use of the term QR codes sounds like an encryption used by spies, this post will hopefully explain QR codes and how they can be used to create a more interactive experience for customers. QR Codes are a type of barcode (similar to the ones on food in a supermarket) that can be scanned by most smartphones (iPhone, Blackberry, Android etc) and take the user to a webpage with a single scan..

The size and flexibility of QR codes has seen a rise in their use for marketing businesses of all sizes.

In a recent straw poll amongst local SME businesses I asked “What most frustrates you about marketing your business?” The overwhelming answer came back as “not knowing what I am getting back for the money I spend”.

This got me thinking. Why is this so difficult for SME businesses to know the return on investment (ROI) from their marketing spend?