e-factor

Websites, domain names, blogs, Twitter, YouTube, LinkedIn, Facebook, Google Analytics, Bing, Remote Access, webinars, podcasts, CRM, remote accounting, webmail, Face Time, Skype, Skype Video and the list goes on…

There continues to be a huge focus on the state of the high-street correlating with a shift in the way we now act as consumers. Mary Portas in May 2011 was commissioned by David Cameron to lead an independent review of the High Street. Irrespective of whether you agree with the findings or its proposed solutions we know that no business is immune to what we are witnessing; the way we do business and the way we engage customers is evolving and it is time to embrace this change rather than ignore it.

For many people the use of the term QR codes sounds like an encryption used by spies, this post will hopefully explain QR codes and how they can be used to create a more interactive experience for customers. QR Codes are a type of barcode (similar to the ones on food in a supermarket) that can be scanned by most smartphones (iPhone, Blackberry, Android etc) and take the user to a webpage with a single scan..

The size and flexibility of QR codes has seen a rise in their use for marketing businesses of all sizes.

When it comes to social media it always seems to be a case of playing catch up.  No sooner do you get your head around Facebook, then Twitter crops up, master Twitter and it's Linked In, feel like you're getting somewhere and then it's writing blogs, You-tube and now google+!