e-Factor

Developing a Marketing Plan

Alongside your Business Plan, one of the most important documents you will produce for your business will be your marketing plan. In the current economic climate, many businesses are cutting their marketing spend, but now is the time to put in place steps to actively bring in new customers, maximise sales from your existing customers.

This fact sheet looks at the main stages to putting together a marketing plan with practical, non -argon advice for business owners.

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