Marketing Health Check

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How well is your existing Marketing performing?

You can use the survey below to check whether your marketing needs some improving and may be of some help in suggesting some new or alternative ways of getting your business known.

There are 15 questions that will act as a guide to help with your marketing.

Simply click the button next to the answer that is the closest match to your situation. Some questions allow for multiple answers

At the end of the quiz a report will be generated advising you of your marketing health

Do you have a clear idea of the market sector you are in? Yes
No
Some

Do you have any other sectors, markets or types of customer you could be selling to but aren't? Yes
No
Don't Know

If someone was to ask you why they should buy from you rather than a competitor, do you have some tangible reasons and points of difference? Yes
No
Haven't really thought about it

Do you actively monitor the marketing activity of your competitors? Yes, I keep a close eye on what they are doing
No, I tend to focus on my business
Sometimes when they do something that causes a splash or directly affects me

Could you describe in detail your main target market (potential customers)? Yes
No
Partially

How often do you contact your customers (outside of normal transactions)? Regularly
Occasionally
Never

Do you actively market to past customers with promotions or special offers to encourage them to buy from you again? Yes
Occasionally
No, Never

Do you have a database of your customers? Yes
No
Yes, but it is not easy to access

Do you have a list or database of prospects? No
Yes
Yes, but is not all in one place

Do you have a web site? Yes
No
Yes, but it is out of date

How often do you update your website? Regularly, I like to keep it updated with news and new information
Occasionally, when I get round to it, or it becomes urgent
Never, it is the same as when I first had it done

Do you produce any promotional material for your business (such as brochures, leaflets, newsletters, advertisements)? Yes
No
Very little

How successful (in terms of leads or actual sales) would you say your current marketing has been? We get a positive return on investment from our marketing material
Some of it works, other things seem to be a waste of money
I don't know how successful it has been as I have no way of tracking the business from it
A complete waste of time and money

Which of these marketing activities have you undertaken? Please hold down Ctrl and click each option when selecting several choices

Do you have any case studies or testimonials for your business? Yes
Yes, but they are out of date
No

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